Intangible assets and business results of large companies
نویسندگان
چکیده
Purpose: To analyze the main types of intangible assets as sources economic and social outcomes in large corporations. Design/methodology/approach: We create a sample corporations with data from two secondary databases: Fortune Most Admired Companies Interbrand. study business’ legitimacy through their presence on Google.com. perform quantitative analysis by testing proposed hypotheses against structural equation model built using PLS method. Findings: confirm value brands outcomes. observe that perceived quality brand equity influence results. conclude alone does not improve or market value. Research limitations: The limitation is related to characteristics companies sample: large, highly institutionalized multinational Practical implications: results offer several considerations for managers seeking organizational Intangible must be managed along tangible order organizations survive thrive marketplace. Originality/value: principal contribution this demonstrate importance managing so organization can maintain its
منابع مشابه
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ژورنال
عنوان ژورنال: Intangible Capital
سال: 2021
ISSN: ['2014-3214', '1697-9818']
DOI: https://doi.org/10.3926/ic.1390